Concentration in Entrepreneurship
San Diego, California born to a Marine father and blue-collar working mother, grew up in the midwest traveling between Chicago, Illinois, and Fort Wayne, Indiana. Oldest of three children living in a competitive rich environment at home growing up involved in sports every chance he could get. In high school he ran track, the 110m hurdles, 4x100m dash, and pole vault! He also played varsity football in high school at the wide receiver and defensive back positions. Since 2014, Daronte has been in the athletic performance industry. Spent 5 years with Athletes with Purpose (AWP) & 3 years with Traction Athletic Performance, a birth child of AWP. Both companies have a process-oriented approach to the holistic approach to developing athletes preparing them for momentum beyond the game! He comes to us uniquely qualified, not only due to his years as a former student-athlete and a trainer but also because of his college years spent at Davenport University in Grand Rapids, Michigan. It was at Davenport that Daronte was part of the creation of their football program from the ground up. He was also a founding member of the Alpha League Global Leadership Program at Davenport. This program was put in place to increase the graduation rate of minority students and to prepare its members for careers post-graduation. These leadership opportunities as well as being a team captain, and community leader ensure that Daronte is an especially competent leader and role model for the athletes and community we serve! Daronte earned his Bachelor’s Degree in Business Management with a concentration in Entrepreneurship from Davenport University in 2019. He has also begun working towards his MBA. Daronte’s main mission in life is to continue to walk in his story of perseverance and belief! His father instilled in him at an early age the value of family and respect. He plans to continue that walk of life as he helps us serve our community here at K27 Performance!
The turning point in my life was deciding after being a student-athlete that I wanted to continue to be able to serve and impact those around me that may walk similar paths from being a student to an athlete to an entrepreneur/professional.
My passion and motivation to work in sports performance and health and wellness is to be able to have an impact on the lives of those who desire and have the determination to make themselves better. The impact that sports and the people involved in it had on my life was tremendous, my goal is to show that same seed back into the community I serve to eventually have a global impact in a positive way!